The music of ordinariness and naïveté has from time to time taken hold among young people. In 1986, the magazine New Music Express marketed a cassette tape titled C86, featuring a group of British bands with names like the Shop Assistants and the Mighty Lemon Drops. The tape, though it exhibited several different kinds of indie pop sensibility, was quickly influential with young people who had gotten kind of sick of songs about war and suicide and sex and drugs. Bands started forming.
The British music critic Simon Reynolds famously documented what he called the “revolt into childhood” these Cutie (or “Twee”) bands represented. And the lyrics, the jangly-happy guitars and the outfits that defined this movement were collectively referred to by the British fashion magazine i-D as the “Cutie” scene.
“Childlike innocence and assumed naivety permeate the Cutie scene,” the report read. “Their clothes are asexual, their haircuts are fringes, their colours are pastel. Cuties like Penguin modern classics, sweets, ginger beer, vegetables, and anoraks.”
Now what if I told you this is from an article in the Observer which ties Gwyneth Paltrow, Obama supporters, the Arcade Fire and others into some sort of neo-Twee movement.
I'm reading without my glasses but, what?
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